Customers are on a mission. And even though customer service is a factor in repeat business, nine out of 10 Americans say cleanliness matters, according to the 2017 Consumer Cleaning Insights Survey* by P&G Professional™.
Whether they are shopping, visiting a doctor, searching for the right school, dining out or looking for a place to stay, customers say the cleanliness of a business is a major factor in helping them decide whether they will be repeat customers.
When asked to select three items that would be the most noticeable, 58 percent of customers chose unpleasant odors, 43 percent chose cleanliness of a public area and 34 percent chose dirty or sticky floors or carpets. Thirty-seven percent of customers decided not to use the restroom if they were concerned about the lack of hygiene and cleanliness of the business’s toilet.
But there is an upside to the survey. Ninety-five percent of respondents feel that cleanliness can elevate a good business into a great business. Fifty-one percent would write a review about a positive experience.
Businesses must consider the results of this study in their cleaning plan and when selecting a commercial cleaning partner. Outsourcing cleaning services can have many positive outcomes for your business. By choosing a provider that understands your industry, you can maximize the benefits. The right partner will provide the professionalism, expertise, responsiveness and quality you deserve. If you are considering the strategic decision to outsource commercial cleaning, read “Benefits of Outsourcing Your Commercial Cleaning.”
*The P&G Professional – Consumer Cleaning Insights Survey was released in November 2017 based on responses from 1,008 adults over the age of 18 in the continental U.S., Alaska, and Hawaii.